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CCM Hockey Concepts
Project Type
Concept Designs
Date
April 2024
Project won Honorable Mention for Global Footwear Awards 2024
CCM Hockey is a Canadian based brand specializing in ice hockey equipment and apparel. CCM is the most recognizable brand on the market, with many A-list hockey legends and current superstars representing the brand. Recently the “tunnel walks” of the NBA, wherein players are seen walking to the locker room before a game in their more fashionable, off-the-court style, has brought more traction to the NBA. These styles have become individual players’ personal brands, as well as increasing the popularity of the clothing brands worn. Wanting to bring this concept to hockey, these designs reflect a fashionable, street inspired take on sneakers with the goal of creating something players would wear off the ice.
